Wild Alchemy

With our help, our clients can express their new focus and goals in the form of Brand Books, Briefs, Brand Essence Videos, Case Studies, Creative Briefs, and even Manifestos.

Brand Books

• Outward Bound

  [Text about the Outward Bound Brand Book]

  

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Briefs

• NARAL

  Reframe the argument for Pro-Choice as political, not moral

  “Choice is a basic, human freedom (like freedom of speech.)”

• AMTRAK

  Transform its role from ‘mode of transportation’ to a ‘vacation’

  “Give yourself your undivided attention (like you do on Sundays.)”

• BCTEL MOBILITY

  Leapfrog the playing field by owning the vision of tech’s future

  “We share your optimism and are leading the way.”

• YELLOW PAGES

  Re-energize the brand by making YP relevant to today’s needs

  “It’s a book of ideas that can enrich every facet of your life.”

• MILLER HIGH LIFE

  Validate core drinkers by mirroring their disdain of the ‘sensitive 90’s’

  “MHL is a symbol of a real man.”

• WOODLAND PARK ZOO

  Stimulate visits by reminding people that the concrete jungle is unnatural

  “Only the most natural zoo in the world can reconnect you with your creaturehood.”

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Brand Essence Videos

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Case Studies

• Miller

  Miller High Life was on the verge of extinction. We found the last of the cultists and brought them to life, uncovering the brand's magnetic virtue: symbolism of a real man's values. The campaign (W+K) resulted in astronomic (re)growth and reclamation of widespread 'badge brand' status.

• Nike

  Nike Goddess was created as an answer to a profound loss of market share among women. By uncovering the core driver among ideal prospects, we re-focused the role of the brand: to redefine beauty by breaking stereotypes and inspiring women to accept strength as a feminine characteristic. Goddess has grown from a 'test' website (Cole & Weber / Red Cell) into stand-alone stores across the U.S.

• Amtrak

  Amtrak West needed to significantly increase ridership and revenues of its sleeper car train. By understanding the emotional benefit that riders found in a long train ride (time for 'Sunday' activities), we could lure new riders with a 'vacation' as opposed to a 'mode of transportation.' Both ridership and revenues increased by over 20% in the first quarter of the new campaign (DDB Seattle.)

• Outward Bound

  Outward Bound is the thought leader in experiential wilderness schools, but has seen declining enrollment over the past 5 years. Alumni interviews revealed a clear brand offering (transformation) and opportunity: adult-only courses. New courses along with an updated website, catalog and ads (focused on 'luring' instead of 'course schedules') are currently in circulation.

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Creative Briefs

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Manifestos

• Cascade AIDS Project (CAP)

  CAP is about change. Changing people's thoughts and actions in the face of an ever-changing world. CAP is a collection of luminaries who have come together to create a stronger light. Not quitely going about their business, but inspring people to act. CAP is a badge for those who belive there's a better way and who are willing to charge ahead and fight to see it happen. CAP is about hope. Hope that the efforts of a likeminded group can stem the tide of intertia and ignorance and reveal the power of passion. CAP isa bout being charged with a mission to move > ever forward > and radiate an electricity into the communuity that simply cannot be ignored.

• DoveLewis

  We are beholden to the invisible, yet undeniable bond between man and his beloved companion. Animals are not pets, they’re gifts. They are children, not accessories. I believe they speak to us. I believe their happiness is tied to ours. I believe we are entrusted with their happiness and that they will lead us to a truth that is bigger than all of us. DoveLewis exists solely because of this unique relationship. And it defines everything we do. We are committed to providing our best friends with the best in emergency critical care and animal assisted therapy. If there were ever a place in this world that symbolized the love that people have for animals, it would be DoveLewis. DoveLewis. "Where those who know go."

  

• Tech Mindset Manifesto

  I am optimistic. Excited. I want what the future promises. I want to be global and high tech. I want options - possibilities and dreams realized. I want to dream, but more importantly, I want to DO. I don’t care about the pavement. I love the freedom of the open road. I want to be in control, but won’t compromise for it. (I want a private safety net.) I want the WOW. The thrill of discovery. The tech that will give me more information, entertainment, time. Time to really live the promise of B.C. I want more people to come together - more often and in a better way. I want more tech because I believe it will be a better world because of it; a better life for me. A new way to work and play. The company that makes this happen will be building a brighter tomorrow.

  

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