Lynette Xanders is an expert facilitator, qualitative researcher, trainer, author and artist. A growth catalyst for brand-centric companies and their agencies, she understands the challenges brand builders and communications leaders face and how to help people work better together in a hybrid, fast-moving world.

As CEO Chief Strategist of Wild Alchemy, Lynette blends deep strategic insight with engaging facilitation to align teams, elevate understanding, and activate meaningful change. Trained as-one of the first American-born strategists at the Richards Group and later leading strategy at DDB and BBDO at the developed workshops that bridge creativity, strategy and culture. Today, she helps organizations clarify what they stand for, unlock their collective intelligence and turn insight into action.