My superpower is finding insights and activating them internally in order to grow brands (and ultimately businesses.)

I work in all market research methodologies and have a long history of creating successful positioning and communications strategies. Alignment sessions (multi-department and/or multi-agency) are critical to the success of implementing these strategies and I have decades of facilitation success.

Ideally, our work together would touch multiple bases...for example, I recalibrated how E&J Gallo developed creative briefs and trained thousands of people on how to write, receive and leverage this remarkable tool. Many workshops were facilitated for the creative team to enhance their buoyancy, efficiency and ideation and helped unify them as a department. I spoke to Women in Wine event, coached Executives and rising stars and conducted nearly all of their

qualitative sessions for their fine wines (15 years for perhaps a hundred brand projects) and innovation projects.

Apothic was an innovation project that was developed through a series of qualitative sessions. We found an unmet need and position in the market and developed a concept, name and ideal label design. We also did research to fine- tune the product line and powerful advertising for NA. Through this work, Apothic met its 5-year goals in 6 months.