
Wild Alchemy is a catalyst for creative evolution. A way of thinking that transforms leaders, teams and brands through artistry, strategy and bold honesty—unlocking the magnetic energy that fuels success.
We ignite transformation with 10-degree shifts—small, deliberate recalibrations that unleash massive impact. With our direction, friction becomes flow, tension becomes trust and ordinary becomes inspired.
Because business is more than process and profit—it’s people. We bring energy, alignment and courage to rooms that feel heavy. Leaders leave feeling relieved, Teams leave feeling connected and everyone leaves lighter, braver, clearer and more inspired (some say they even fall in love with their jobs again.)
We don’t deliver theory--we create an alchemic shift that turns your people into elite performers individually and collectively. It’s a matter of creating connective tissue through shared perspective, language, tools and expectations—and creating solutions in the room that
everyone can rally around enthusiastically.
Our work with some of the biggest and best brands in the world –with many of the same issues—provides a toolkit of best practices and fabulous ideas that propel business forward. Most of the issues creative companies face are common—and we’ve found ways through that punch through—they’re proven.
We believe that the grass is greener where you water it, and we embed this idea across even your most jaded employees—shifting how everyone shows up and works together.
“Surround yourself with people who reflect who you are and who you want to be.
Energies are contagious.”
Transformation happens in the room when people are inspired to grow and reset dynamics and
habits. Change is immediate and lasting.
Our frameworks, thinking, tools
and insights shock the status quo and provide a clear way forward.
We dissolve silos by working across teams and levels, connecting strategy to action and creating alignment that lifts the whole organization.
Plus—it’ll be fun. People rave about valuable skills shared in a way that inspires them. We love laughter as much as efficiency.
Lynette Xanders is an expert facilitaor, qualitative researcher, trainer, author and artist. A growth catalyst for brand-centric companies and their agencies, she understands the challenges brand builders and communications leaders face and how to help people work better together in a hybrid, fasst-moving world.
As CEO and Chief Strategist of Wild Alchemy, Lynette blends deep strategic insight with engaging facilitation to align teams, elevate understanding, and activate meaningful change. Trained as-one of the first American-born strategists at the Richards Group and later leading stratrgy at DDB and BBDO at the developed workshops that bridge creativity, strategy and culture. Today, she helps organizsations clarify what they stand for, unlock their collective intelligence and turn insight into action.

By designing information to align teams, we set people and teams up to solve their own problems and ignite enthusiasm to change.
By resetting leadership teams’ collective responsibilities and
talent assessments, they begin to work together in an integrated way (more autonomously) and
better manage their types of employees.
By determining why people love the brand and what makes it
unique, we identify the best way(s) to communicate to make
the brand magnetic (and how to innovate from strengths.)
By identifying the levers that drive your culture, we recalibrate
them to reduce friction, increase efficiency, productivity, creativity,
unity and happiness.

Whether signature topics like Killer Briefs or custom-designed overview of critical topics, my workshops work. They can be held in half or full-day sessions, in-person, remote or hybrid.
Team leave with a shared understanding and practical, actionable steps to put new habits to work. More importantly, they leave with a shared sense of purpose and excitement.
Whether as a keynote or adjunct speaker at a conference, event, off site or retreat or as a training facilitator for a company or agency, I have helped up-level skills across a variety of topics (click for specifics) and have had attendees LOVE the time we spend together.
These are inspirational sessions where my work with large, fabulous companies (and my delivery, of course), inspires people to listen and absorb best practices and lean into new habits immediately.


Finding consumer insights that propel communications that create amazing
brands is in my bones. Whether conducting market research, developing a
brand strategy, briefing a team or writing customer profiles from existing data, I
can help get you to ‘there’ better and faster than most anyone else who works
in this space.
Whether 1:1 or 1: leadership teams, I provide real-time, real-world best practices and problem-solving skills to overcome friction, skill share on key topics and find leverage points that move things forward rapidly and noticeably.


Overall, our clients love having a renewed sense of
Clarity
Alignment
Inspiration
Across leaders, teams and/or the organization which leads to intagible improvements in integration, ease and happiness (which improves productivity, reduces friction and helps you win the war for talent.)
And can also lead to tangible growth results (like one new wine brand that met its 5 year goals in 6 months, for example.)


These physical books are available for workshop attendees, in the store or on Amazon:
Killer Briefs - A crash course in an ideal framework and practical ways to approach each question for peak clarity and inspiration.
Momentum - A workbook-style collection of tools that will create positive shifts (at the intersection of work and life.)
Booklets on various topics are available on the store.
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