Exclusive Webinar
How to Write
Killer Briefs
Learn how to write creative briefs that inspire as much as they inform. Save time, money, and soul-crushing do-overs.
Claim Your Spot
Join the exclusive session on mastering briefs.
Next Webinar: Sunday 8/30/2026, 3:00 PM EST
Trusted by Top Brands & Agencies
WEBINAR AGENDA
Inside The Training
01
The Anatomy
Get into the right headspace
and understand the context, power and role of a brief.
02
Fundamentals
Everything you need to write a killer brief. It’ll clarify your thinking and save you bags of heartache on the back end while making you look good.
03
Magnetism
Magical nuances around thinking, writing, team building and selling that will move you (and your briefs) from good to great.
04
The Alchemy Reveal
Watch the magic happen as we combine all elements into a winning, irresistible Killer Brief.
Your Instructor
Meet Your Guide
I’m thrilled you’re here. Over the past decade, I’ve helped hundreds of creative agencies and independent consultants master the art of the "Killer Brief"—transforming vague client requests into high-impact, actionable strategies.
My methods aren't based on theory. They are field-tested frameworks that have generated millions in revenue for my clients. Now, I'm peeling back the curtain to show you exactly how it's done.
PROVEN ROI
Real Transformations
“Killer Briefs transformed the way we work together. Briefs are clearer, more potent and purposeful. The work is more compelling, inspired, brand right and market right. Our collaboration is more meaningful, we have more fun embracing challenges, and the work is better.”
"I’ve already written two briefs. They each took me less than 20 minutes to knock out but will save my team thousands of $$$. I told my team we are going to be doing things differently (giving you full credit). I’m even thinking in brief questions."
“I owned an agency and thought I knew everything to know about briefs. After going through Killer Briefs with Lynette, I could fill buckets with what I learned.”
Reserve Your Seat
Claim Your Session
Select your preferred session below. Seats are limited to ensure a high-quality, interactive experience.
Next session starts in:
WE'RE HERE TO HELP
Common Questions
Have questions about the webinar access, schedule, or curriculum details? Don't hesitate to reach out.
How long is the webinar?
The webinar runs for 60 minutes. The training is approximately 30–45 minutes, followed by 15 minutes of live Q&A where we can dive into specific attendee questions.
Will we cover advanced brief writing techniques?
Absolutely. We’ll cover the art of writing a killer brief and the techniques that take a ho-hum brief from okay to killer. I’ll also share my Wild Alchemy framework and formula for creating briefs that inspire as much as they inform.
Is there an upsell or pitch at the end?
Yes. I’ll share a little more about how you can continue learning and put these tools into practice with Wild Alchemy. But the webinar itself is designed to give you practical ideas and techniques you can start using right away.
How do I access the webinar link?
Once you register and select your session, you’ll receive a confirmation email with your webinar access link. We’ll also send a couple of friendly reminders before we go live.
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