"I work with leaders and teams to make brands magnetic and cultures sing."



Women in Exhibits | Brand You

Creative Momentum

Creative Momentum

Grit-AR, Branding-PDX

Living Courageous Lifestyles

Everyone is in Branding

Creativity in the Digital Age

Research Fundamentals for Marketers

Building Culture Through Leadership

Brand You for Organization Owners

Emerging Leaders Areas of Focus

Why Aren’t We Having Fun Yet?

Killer Briefs, Stellar Account Service

Designing Your Life for Wild Success

Killer Briefs, Brand You

Account Planning / Design Management


“I felt shifts for me as an individual as well as for our organization. This workshop helped me remember why I love my job. I feel empowered and to tackle my next project and my creative briefs will be more clear, potent, and purposeful. My improved briefs will provide a more compelling "brand right" roadmap for our creative team and will make the work so much better.”
- Agency Owner | Amin Mid-sized Network Conference















“Lynette reminds me of a pirate queen. She searches the horizons for new adventures, pushes her followers to live their aspirations, loves to have fun and celebrates beautiful, sparkly gems. I am grateful to her for reminding me to be childlike in my work. To be curious, fearless, whimsical, gregarious…and a little bit unconventional. Take the plunge!”
- Susan Bladholm, Founder/President
After years leading brand strategy inside agencies and alongside executive teams, I found myself stepping into rooms to share the thinking behind the work. What started as facilitation became a calling: helping leaders align, clarify, and activate.
My role is to guide teams through the small but powerful shifts that strengthen culture and elevate the work.
As the author of The Killer Brief, I bring tools alongside energy. My sessions create clarity and momentum. Leaders and teams don’t just leave inspired, they leave equipped.
If you’re exploring a speaking event for your organization or team, let’s start with a conversation.

LX in Sisters, Oregon sharing a moment with one of her many animal friends
“I was not only inspired, I took away tools I could use immediately. There are workshops and there are experiences; there are things that make you think and things that inspire you. Spending a day with Lynette and adding her tools, tips, and hacks unlocked insight, clarity, and creativity that is inspiring me in every aspect of my life, personally and professionally.
- Thom Walters, Global Strategist
Books are available (and often included) in speaking opportunities.
Check out my YouTube channel to learn more about speaking topics I'm passionate about.

How to Write a Killer Brief
Momentum
BrandThink Toolkit
Creative Buoyancy
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