ACCOUNT PLANNING & CREATIVE BRIEFS INTERVIEWS
A menagerie of insights and advice from Advertising Agency heads and clients on the ideal makeup of an account planner and an excellent creative brief. More…
ENTREPRENEUR’S BOOT CAMP
This workshop walks participants through the various stages and key requirements to ‘going rogue’. It has helped budding entrepreneurs and/or artists start-up their alter-careers (which may one day…
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BRANDTHINK™ SERIES WORKSHOPS
Conducted by Lynette Xanders These workshops are available for private client workshops (up to 20 people) or as a seminar (unlimited capacity, 1-3 hours in length).
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STELLAR ACCOUNT SERVICE INTERVIEWS
A menagerie of insights and advice from Advertising Agency heads and clients on how to shine in your role and make both clients and the agency happy. More…
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STELLAR ACCOUNT SERVICE
Attendees will leave with the core ten things every account executive should know to make clients happy. Some are fundamentals, but the tenets outlined here are to take ‘ordinary’ service…
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CREATIVE MOMENTUM
Leveraging the fundamental principles of Quantum Physics and Feng Shui, this day will focus on tackling the 5 enemies of creativity and outlining critical momentum-driving actions.
BRAND ARTISTRY
Designed to lay a strong foundation for thinking about brands artistically and crafting a platform for bringing new insights to life, these discovery techniques will be illustrated…
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BRAND YOU
Design Your Life to Shine
This day focuses on establishing your unique passions and drivers, and then aligning all internal and external forces to create a presence that shines.
CREATIVE RESEARCH + KILLER BRIEFS
Created to get everyone on the same proverbial page, this day will provide ideas and skills to help you determine where to dig for gold
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READING LIST
People will tell you everything you need to know to be successful. The hard part is figuring out who to listen to. This compilation of some of the best books I’ve found on various (related) subjects is a good place to start.
ON MOMENTUM
An overview of Lynette’s basic theory of momentum to recalibrate your thinking.
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