This book is the bigger, badder brother to the Killer Briefs Booklet in that it has more advice and deeper explanations of the key tenets on this topic and includes a finished example to give you a sense of context and comparison. A free download of the creative brief template is available to give you a place to capture your thoughts, words and ideas with less effort (leaving you more time to spend on the thinking). If you haven’t checked out Momentum, you should!