Having a great strategy is only as useful as your team’s ability to execute against it. Avoid the speed bumps that slow progress, staff efficiency, productivity, creativity, and happiness. On a good day, this just gets in the way of winning big. On a bad day, you can continually lose the war for talent which is mission critical for any business. Brand strategy cannot exist in a vacuum, it’s imperative to work in conjunction with teamwork to create synergy.

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