WILD MUSINGS
Where we come to think out loud, share what we’re learning, and see where the conversation takes us.
Why Killer Briefs Are a Culture Tool
Lynette connects the dots between killer briefs, leadership, and creative culture. Through real agency examples, she shows how clearer agreements and better ways of working give teams room to think, share ideas, and make work that doesn’t suck.
The Skills No One Teaches Us (And Why Killer Briefs Matter)
A note from Lynette on life lately, a Portland project close to her heart, and the skills creative teams are rarely taught. She shares why clear thinking, strong communication, and a killer brief can change the work that follows.