WILD MUSINGS
Where we come to think out loud, share what we’re learning, and see where the conversation takes us.
The Entrepreneurial Revolution Has Begun.
Lynette makes the case for building a business in your back pocket—even if you never leave your job. From finding the craft people will pay for to knowing your numbers and reconnecting with your network, she shares how to prepare for your next move.
May you be in a magic time and may you know that you’re in it.
A love letter to Chicago and the people who make creative work feel electric. Lynette reflects on old friendships, hallway conversations, and why making time to reconnect can bring the magic back.
Why Killer Briefs Are a Culture Tool
Lynette connects the dots between killer briefs, leadership, and creative culture. Through real agency examples, she shows how clearer agreements and better ways of working give teams room to think, share ideas, and make work that doesn’t suck.
Chicago & Milwaukee, Shall We?
Lynette shares a new Wild Alchemy quiz to help you spot what’s affecting your team’s energy, efficiency, and alignment. Plus, she’s headed to Chicago and Milwaukee and would love to reconnect with the creative people there.
The Skills No One Teaches Us (And Why Killer Briefs Matter)
A note from Lynette on life lately, a Portland project close to her heart, and the skills creative teams are rarely taught. She shares why clear thinking, strong communication, and a killer brief can change the work that follows.
Know Thyself and Design Accordingly
Lynette starts the year with a reminder for driven people: make room for rest before you launch into what’s next. Plus, a few updates on life, creative buoyancy, and what’s new at Wild Alchemy.