
I make the case for building a business in your back pocket—even if you never leave your job. From finding the craft people will pay for to knowing your numbers and reconnecting with your network, I share how to prepare for your next move.

A love letter to Chicago and the people who make creative work feel electric. I reflect on old friendships, hallway conversations, and why making time to reconnect can bring the magic back.

I connect the dots between killer briefs, leadership, and creative culture. Through real agency examples, she shows how clearer agreements and better ways of working give teams room to think, share ideas, and make work that doesn’t suck.

I share a new Wild Alchemy quiz to help you spot what’s affecting your team’s energy, efficiency, and alignment. Plus, I'm headed to Chicago and Milwaukee and would love to reconnect with the creative people there.

A note from me on life lately, a Portland project close to my heart, and the skills creative teams are rarely taught. I share why clear thinking, strong communication, and a killer brief can change the work that follows.

I start the year with a reminder for driven people: make room for rest before you launch into what’s next. Plus, a few updates on life, creative buoyancy, and what’s new at Wild Alchemy.