ABOUT ME

Lynette is a growth agent for brand-centric companies and their agencies. She understands the unique challenges brand builders, internal and external agencies and communications leaders face—and how people can work better together in today’s hybrid and fragmented world. She not only gets everyone on the same page, she inspires and activates them.

As a strategist who can gain insight, as an author who is also an engaging speaker and a branding expert who can expertly facilitate discussions while leveling-up the collective understanding,

Lynette is uniquely suited to tackle the issues that get in the way of people and brands doing their best work.

I started working as one of the US’s first American-born strategists—for The Richards Group— which means I was trained in the classic style by a creative genius (Stan.)

After moving to DDB and BBDO, I needed to teach my strategic people to be more creative and my creative people to be more strategic and my training/workshops were born.

As a freelancer, I got clients aligned on customer insights, what their brands stood for and what their ads should say, but they couldn’t activate it. And my culture work was born.

I am an expert facilitator, qual researcher, trainer, author and artist