PROJECTS

Projects can include any single area below, but in their best usage, they compound on each other when used together:

Includes:

AUDITS:
Fresh eyes on key data (metrics, research reports, secondary data, etc.) to pull forward ‘what we know’ and identify ‘what we don’t yet know’

AHA'S:
Custom market research (quant and qual) to profile customers, assess the landscape and define the brand’s assets and opportunities. Recommendations to ‘win’ are identified.

ARTIFACTS:
Development of written and videotaped summaries that inform and inspire to ‘keep new insights and habits alive’.

ALIGNMENT:
A facilitated session to ensure engagement and activation of strategies. Information is presented, agreements are made to ultimate goals, lanes of work, next steps, roles/responsibilities and timelines to shift behaviors and workflows.

APOTHIC:
A wine brand innovation from E&J Gallo that met its 5 year goals in 6 months. A category audit was conducted to identify an unmet position in the market.
Qualitative research was done to identify the ideal personality, name and label design. Research was also done to pressure test advertising and line extensions/naming. The artifacts included a presentation deck of insights and a creative brief.
Alignment sessions during the process brought in stakeholders at key times without having too
many people in every meeting.

TRAVEL PORTLAND / OREGON:
This was a joint-effort across two agencies. Research was needed to understand drivers and obstacles to visiting Oregon (repeatedly) and ensuring visitors included a Portland visit in their plans. Ideas were developed to allow people to react to raw stimuli and reveal an emotional reaction.
An insight from the discussions became the strategy and ultimately a campaign: “The Closest Place You Can Get Far Away.” W+K submitted this case for an Effie. See Carly’s testimonial video for her thoughts.